Bridgit is a construction software company based around simplifying and streamlining every stage of the construction process.
Prior to joining Bridgit's team the brand had yet to be solidified. There were inconsistencies through print and digital content and the brand lacked meaning and purpose. My goal rebranding the business was to create something recognizable in a sea of competitors and build a brand that conveyed the high level of service Bridgit's products offer in a simple and modern form.
Prior to joining Bridgit's team the brand had yet to be solidified. There were inconsistencies through print and digital content and the brand lacked meaning and purpose. My goal rebranding the business was to create something recognizable in a sea of competitors and build a brand that conveyed the high level of service Bridgit's products offer in a simple and modern form.
Using a pallet of black, white, and yellow the brand was able to tie directly into the construction industry it's based around. These colours are often associated with construction equipment and also allow for a high level of contrast and accessibility in an industry with many aging members. Black and white remain the core of the brand while yellow is strategically used as a highlight pointing out CTA's, highlighting headers and key information, and adding diversity to illustrations and iconography.
The Brand then uses bold and angular assets to coincide with it's bold and rigid target industry. Highlighting lines of type and blocking sections of content guide the eye and allow clients to digest important product information quickly and easily.
Finally imagery used in Bridgit's content is bright and vibrant adding a sense of life and personality to a simplified colour pallet.
These elements combine to create a cohesive brand that effectively markets Bridgit's products to the construction world.
